Privacy Notice


1. Overview

Shareity is a social donation service (the “Service”) accessible via web browser at ( (for information) or ( (to participate in a challenge) or ( to manage challenge and user data) (collectively the “Site”) operated by Shareity Inc. in the United States. We at  Shareity  respect your privacy. This Privacy Notice describes the personal information we collect about you, why we collect it, and how we use it. We primarily collect user information in an effort to improve your experience and communicate with you about Causes and challenges, which we explain in more detail below. This Privacy Notice describes the choices you can make about how we collect and use your information. We do not sell or rent your personal information to third parties. This Notice does not apply to the practices of companies that we do not own or control, or to people whom we do not employ or manage.  

With respect to the collection of your information, if you do not want your personal information collected, please do not submit it to us. If you have already submitted information and would like to review, correct, or remove it from our records, please log in to your account or contact us via  

By visiting and using the Site, you are deemed to have agreed to the provisions of this Privacy Notice, unless you are in the EEA or Switzerland in which case you are acknowledging that you have been provided this Privacy Notice.   Terms of Use  

There are a few definitions we’d like to get out of the way (and repeat from the Terms of Use) so that you understand the way in which this Privacy Notice applies to you. A User is any individual who accesses the Site and uses the Service, regardless of whether it is on their own personal behalf or on the behalf of a Brand, Cause or Promoter. A User can be an individual challenge participant (“Participant”), an individual who contributes (“Sponsors”) a donation to a challenge campaign (“Cause”),the organizer of their own Cause or the (“Promoter”), marketing coordinator of campaigns. A Cause might more often be an organized not-for-profit, individual, charitable fund, governmental organization, or other entity but not necessarily so. Likewise, much of the time the Sponsor (“Brand”) of a challenge campaign will be a company, corporation, individual, government organization or charitable fund that has agreed to Sponsor the donation based on each Participant’s completion of the challenge.

2. What Data Do We Collect?

We don’t receive any identifiable personal data about you other than what you provide us, either by creating an account, using the Services, from Facebook when you agree to connect your Facebook account to Shareity, or data we can infer from your use of the Services. 

When you create a Shareity account: We will collect basic contact information about you to set up your account so you can manage a Brand’s donations, develop a challenge page for a Cause, or participate in a challenge. This may include your name, phone number, address and email address. For Shareity Database users we will also ask you to register a username and password so you can gain secure access to your account in the future.  

When you sign in to Shareity using your Facebook account: If you choose to login via Facebook, we will obtain access to your Facebook public profile information and email address. We will use this information to allow you to login and populate our records about you. If you give us permission (via Facebook’s preference settings), we may also obtain access to your friend list but we only receive the names of your friends who are also Shareity users. We will only use this to see if people on your friends list are also using our website and as set out in How we use personal information below. You can control whether or not Facebook shares this data with us, either by changing your preferences when you first login to Shareity with your Facebook account or by visiting the app setting controls on Facebook’s platform.  

When you complete a challenge: To enable us to process evidence of your Sponsoring a Cause through completion of a challenge, we will collect basic information associated with your challenge completion, such as phone number, email address or location (if elected for specific challenges). Your Picture/Video/Gaming/AR content of the challenge (“Challenge Content”) you completed will display on your social media account, text and email (if you choose to share). Challenge Content may also be used in Shareity for managing campaigns and promotional material. As a general practice we ask Brand/Cause/Promoters to ask individuals about the use of their Challenge Content prior to using it in future promotions and campaigns. This can be done via Shareity messaging in Shareity Dashboard. As with any platform when you share or post online it can be viewed or used by third parties via screenshot, so be mindful of this.  

When you create a Shareity Challenge: We will use the details you provided when you set up your account to create your Shareity Challenge or challenge page. We will also collect details of the Cause or not-for-profit that you are supporting, or the details for your proposed challenge page. Where applicable, we will ask you to provide details of how and when you are intending to Sponsor and/or the occasion you are recognizing by carrying out the challenge.  

When you give us information about others: You may decide to provide us with information about others (or authorize us to collect this information on your behalf from your social networks or your contacts list) for example: 

so we can help you tell your friends and family about a Cause you are running or challenge you are carrying out; or  if you start a Cause or a challenge for, or in the memory or in celebration of, another person 

You must ensure that they have agreed to you providing us with their information. Where required by local laws, we would advise you to keep a record of their agreement and provide them with a copy of, or link to, this Notice. This is especially the case if you provide us with sensitive information about them (e.g. a reference to an illness or health condition).  

You should also only contact individuals using the Services who you know would be happy to hear from you and must not use our Services to send unsolicited ‘SPAM’ messages. This is strictly enforced and users have the right to opt out of your campaign.  

If you create a Cause for a club, organization, body or association that is managed by someone other than yourself, you must ensure that the manager(s) of that club, organization etc. agrees to your fundraising (e.g. you are a member of a sports club and want to raise funds for a new clubhouse – you must seek the agreement of the sports club committee).  

When you use the Services: We also collect information about your use of our Services, including your URLs, IP address, mobile device identifier, how much time you spend on the Site, and what you do, like or view. We do this through the use of cookies. Our Site automatically logs indirect personal data from visitors. We consider indirect personal data to be data that does not clearly identify you but under some circumstances could. This sort of anonymous and indirect information include: URLs, IP addresses, operating system or platform identification information, browser identification information, information about the Internet website(s) from which a visitor may have linked to our Site, visitor activity on the Site, and the dates and times of Site visits and purchases. We collect and retain this type of information through the use of cookies and other technologies, to assist us in operating and improving the Site. We treat information collected by cookies and other technologies as non-identifying information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal data by local law, we also treat these identifiers as personal data. Similarly, to the extent that non-personal or indirect information is combined with personal data, we treat the combined information as personal data for the purposes of this Privacy Notice. 

Shareity and our partners (e.g. marketing partners) use a variety of technologies such as cookies, URL beacons, tags and scripts, to track Site performance, to make your visit better, and for aggregate Site/Challenge analytics. These technologies are used in analyzing trends, administering the Site, tracking Users’ movements around the Site and to gather demographic information about our User base as a whole. We may receive reports based on the use of these technologies from our service providers or partners on an individual as well as aggregated basis. For example, the Site uses Google Analytics to measure web page views, performance, and such. To learn about how Google Analytics uses your information, visit the site “How Google uses Data when you use our partner’s sites or apps.”  

Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites. 

3. What Happens If You Don’t Want Us to Have Your Data?

You are not required to provide personal data to us. Note, however, that your failure to do so may affect our ability to provide the Services you request (if you are a Brand, Cause or Promotor) and if you are a Participant your completion of a challenge necessarily involves the sharing of some personal data to authenticate challenge and facilitate donations. If, at any time, you are unsatisfied with Shareity or any parties using your data you may delete your account in Profile Settings. Once account is deleted all data, impact and money raised (if it hasn’t already been donated) will be erased. 

4. How Do We Use Your Data?

Shareity uses your personal data to provide the Services you request, to personalize your Shareity experience, to send you communications and to enhance your ability to raise funds for the Causes you care about and to track your particular impact for a Cause (challenge campaign).  

Services Requested: We use your information to provide our Services to you: 

  • using your account data to enable you to take advantage of our platform’s features, like setting up a Shareity Challenge 
  • coordinating the accounting of challenges completed per Cause 
  • notifying the relevant Brand/Promoters of the accumulated challenges completed and, donations due to the Cause, and any fees owed to Shareity 
  • tracking of your impact so users can receive credit, status and rewards based on Social Influence 
  • Personalizing Shareity: We want to enhance your experience with Shareity by tailoring the Site to your interests: 

  • When you “like” or complete a challenge for a Cause, we use that information to suggest Causes you may be interested in and show them to you  
  • We’ll also show you actions taken by people in your network, such as Facebook friends (if you’ve linked your account to Shareity) who are also Shareity users and people whose Cause(s) you have Sponsored
  • When you “like” or complete a challenge for a Cause, we use that information to suggest Causes you may be interested in and show them to you 
  • We’ll also show you actions taken by people in your network, such as Social Media (Facebook, Instagram, SNAP, Twitter, etc) or Dark Social (Text, Email) and friends (if you’ve linked and Social Media accounts to Shareity) who are also Shareity users and people whose Cause(s) you have Sponsored 
  • We’ll show you Causes or Challenges related to Causes or Challenges you have Sponsored or Participated in the past 
  • Communications: We use your information to send you some different types of emails/texts or notifications and you can stop receiving them as set forth below:  


    Types of messages

    How can you stop getting them?

    Related to pages you create or donations you make to keep you apprised of what’s happening on your page (or the page to which you donated) and to help you fundraise for that specific page, like donation notifications, target reach, fundraising tips and contests for active fundraisers to help you raise more for your cause

    You can opt out here

    Notifying all our users of important alerts related to the platform, like outages or security issues

    You can opt out here

    Containing marketing messages about other ways to Sponsor a Cause, like news and challenge competitions related to Causes, developments in our Services, and surveys We only send these with your consent

    To stop receiving them, click unsubscribe on any message (which takes you to your account notification page) or visit the account page directly  

    Triggered by actions you take using the Services, like challenge creation and cancellation notification messages You can’t opt out of these, but you won’t receive any unless you take an action on Shareity. To stop receiving these emails/text, just don’t take any actions on the platform

    Containing communications we’re required to provide you by law, such as notices about data breaches We have to send these emails/text as required by law, as long as you have a Shareity account. To stop receiving these emails, please contact us to delete your account.

    To stop receiving these emails, please contact us to delete your account


    We offer challenge page creators the option to enable browser notifications from Shareity, which contain tips and information about their pages. Users can change preferences via profile/notifications link in Shareity web app and decide which content they want to receive. Further they can opt-out entirely via text by texting “STOP” Causes/Brands/Promoters can change their preferences on receiving browser notifications either by accessing their browser settings or visiting the Shareity Dashboard profile page

    Making Shareity Better

    We use aggregated and personal data about you and your use of our Services to develop and test better fundraising tools, to drive our research and development and to better understand our users and Cause/Brand/Promoter partners. Shareity does this analysis using a variety of data sources—URL links, transactional data (how you use the Services), click stream and log data (web traffic and Services usage), message data (how you respond to messages we send you), survey data, customer service data, and data you agree to share with us from your social media account. We may send you surveys about the Services, but you can opt out of receiving these and participation is completely voluntary


    Aside from sending marketing communications and promotional follow-ups, we may target ads to our users and measure how they perform, both through our Services, such as on (, and through other channels like social networking sites and other websites. Once again Users can opt-out anytime

    5. With Whom Are We Sharing Your Data?

    We may disclose your data to our affiliated organizations and subsidiaries, and to service providers who render services to us or you on our behalf (all of which are contractually obligated to act only on our instructions and in accordance with applicable laws, such as the General Data Protection Regulation in the EU). We also may disclose your information if required by law, requested by law enforcement authorities or to enforce our legal rights, such as pursuant to a subpoena. We may share your information in connection with a sale or reorganization of Shareity, but in any such case, the terms of this Notice will continue to apply.

    Our service providers include:

  • IT, information security and cloud services providers – to help us provide the Services and keep your data safe; 
  • communication providers – to assist us with the processing and delivery of email and other communications; 
  • behavioral analytics tools to collect and help us understand data when you use our Services, described in the How Do We Use Data? Section..
  • We also may share your personal data with
    Causes and Brands as follows:

    Causes: We share information, via Shareity Dashboard, details about donations made to them, including name and data associated with Participant Challenge Content and evidence of challenges completion. Causes who are registered with Shareity also have access to data about Sponsors so the Cause can understand who is fundraising for their benefit, Shareity ID for each user known to be linked to a specific phone number, and challenge analytics on sharing impact.  

    Brands/Promoters: We share data, via Shareity Dashboard, with a Brand that Sponsors each Participant’s challenge so they can understand the demographics of who is completing challenges for their Causes and what donations must be relayed to the Cause.  

    The data we share with Brands/Promoters includes the Cause’s name, the name and creation date of the challenge, the fundraising target, how much Participants’ have raised and the number of total challenges, challenge analytics on sharing an impact, Challenge Content and a Shareity ID known to be linked to a specific phone number.  

    The data we share with Brands/Promoters includes the Cause’s name, the name and creation date of the challenge, the fundraising target, how much Participants’ have raised and the number of total challenges, challenge analytics on sharing an impact, Challenge Content and a Shareity ID known to be linked to a specific phone number.

    6. How Do Causes/Brands/Promoters Use My Data?

    As stated above, unless you elect to be anonymous to which you Sponsor a donation or on whose behalf you complete a challenge, we will share evidence of your participation and Challenge Content. When we pass this personal data along via Shareity Dashboard, subscribed Causes/Brands/Promoters also become controllers with respect to such personal data. This means that they’re responsible for their own compliance with applicable privacy and data protection laws when they use your personal data, and all such use is subject to the Cause’s own privacy notice. In certain jurisdictions such as the EU, when Causes receive your details, they are required to send you their privacy notice. Shareity is not responsible for participating organization’s use of your personal data or the participating organization’s compliance with applicable laws.  

    When you Sponsor a Cause by participating in a challenge you could be asked whether or not you consent to receiving email from the participating organization about the impact of your donation and other ways to support them including future events, campaigns and appeals. If you opt in to receiving such emails, we will pass your consent preference on to that organization, if it is subscribed to receive such reporting from us. Note that the organizations will need to receive your personal data to send you emails you consent to receive.  

    If you want to change your preferences for an organization to use your data (to contact you or otherwise), please contact the organization directly. 

    If the organization you’re interacting with hasn’t subscribed to receive organization reporting from Shareity, that organization won’t have access to details about your consent preferences. This means that they won’t know if you have opted in or out of receiving email fundraising appeals.  

    Note that participating organizations receive information about supporters from lots of different sources. We’re not the system of record for our organization partners. We cannot reflect any changes in your consent preferences that you make directly with the organization. For example, if you opt in to receive emails from an organization when you Sponsor a donation through Shareity, but then you subsequently opt out by telling the organization, Shareity won’t have a record that you opted out of receiving email from that organization. 

    7. How Do We Use Personal Data of Our Brand, Cause or Promoter Users?

    If you work for a Cause, Brand or Promoter, we use your data in slightly different ways than for Participant users of the Services.  

    We collect an organization (Cause, Brand, Promoter) user’s name, work email address, and office number. We use this data to enable you to sign into your account and to access the ( platform for reporting. In addition, we may use your data to perform business services you request. Finally, we will send you the following email communications: operational emails, customer service emails and business marketing emails. When you log into your account, you can opt out of receiving emails from us, other than service emails related to your requests. 

    The following sections 8-11 are specific to Users in the EU. 

    8. What Are Your EU Rights?

    Shareity recognizes that your personal data belongs to you and we don’t wish to use it in ways that you don’t want us to.  

    You can control whether or not you receive marketing email from Shareity by visiting your Account.  

    You can also exercise a variety of rights regarding our use of your data:  

  • You can ask us for a copy of the information we have about you 
  • You can ask us to correct any incorrect data we have about you and you can also update your account details yourself at any time by visiting your Shareity account   
  • You can ask us to delete your data, or do it yourself  
  • You can ask for your data in a common, machine-readable format  
  • You can object to any processing we do on the basis of legitimate interests or to any automated decision-making  
  • You can ask us to restrict the processing of your data  
  • To exercise any of the foregoing rights, please contact us with your request. Note that some of these rights aren’t absolute—for example, we may not be able to delete all your personal data if we have to keep some of your data to comply with the law—but we’ll evaluate your request in accordance with applicable privacy and data protection laws. Shareity will respond to your request within one month of receiving it. Also, note that you have the right to lodge a complaint with the data protection supervisory authority in your country of residence or place of work. 

    9. On What Legal Bases Do We Process Your EU Data?

    We process your personal data on a variety of legal bases depending on the use. For example, we will only process your personal data to send you direct marketing if we have your consent and you can withdraw this consent at any time opting out of receiving such emails. Sometimes it is necessary to process your data for us to comply with our legal obligations. Typically, though, we are processing your personal data in order to fulfill your request concerning our Services, management of a challenge, or coordinating with a sponsoring Brand. 

    10. How Are We Using Your EU Data Based on Our Legitimate Interests?

    We may process your personal data for the purposes of our legitimate interests, provided that these uses aren’t outweighed by your rights or interests. For any uses we justify on the basis of legitimate interest, you have the right to opt out of such processing by contacting us, or doing so yourself. 

    11. Are We Doing Any Automated Decision Making on EU Data?

    To help our Causes fundraise more effectively, we may employ machine learning and other analytics that make inferences about some characteristics of our Participants. We use these tools to tailor messages to you, to show and prioritize Causes we think you’ll be interested in, and make suggestions about how much you may want to participate in a challenge or donate. You can opt out of these processes at any time by contacting us. 

    12. Where Are We Processing Your Data?

    We store and process all personal data relating to challenges and Users within the US.  

    If you are visiting our Site from outside the United States, please be aware that your information will typically be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The privacy and data protection and other laws of the United States and other countries might not be the same as those in your country. Please be assured that we seek to take reasonable steps to ensure that your personal data is protected. By using our Services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Notice. 

    13. How Long Do We Keep Your Data?

    We keep your personal data in an identifiable form for as long as we have a legitimate reason to use the data and as required by law. 

    14. How Do We Notify You of Changes to this Notice?

    We keep this Notice under regular review and place updates on the Site. We will also provide notifications of material changes via email or other channels. If you keep using the Services after we notify you, you consent to the updated Privacy Notice. If not, you may contact us. 

    15. Contact Us

    For any questions about how we collect, use, and share your personal data, or about this Privacy Notice, please contact us at the details below:  

    Shareity Inc.

    745 Atlantic Ave

    Boston MA

    Last updated: December 10, 2019